• Created by: kira mx
  • Created on: 18-12-18 13:38
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  • Questionnaires
    • multiple choice
      • this produces nominal level data, you get the frequency that each option was ticked which you can express as percentages.
      • The problem is that you might forget to include an option
    • likert scale
      • a likert scale offers a statement (not a question) and the respondent indicates how strongly they agree or disagree
        • this produces a 1-5/1-7 rating scale, so it can be turned into either nominal or interval/ratio level data
      • "undecided" option- forcing respondents to agree or disagree
    • ranked scale
      • this produces interval ratio data-you can give each respondent their own score
        • the classic "on a scale of 1-10" question tends to bunch in the middle (no one chooses 1 or 10) and it doesn't tell you what each number means- just how bad is 1? how great is 10?
    • advantages
      • used to find out information from a large number of respondents
      • relatively cheap
      • quick and easy to use
      • using closed question allows you to generate statistics allowing you to measure trends
    • disadvantages
      • people con not be bothered to fill them in
      • you may not take them seriously and rush them
    • filler questions
      • are small talk and circumscribed questions that are used as "icebrakers" between individuals
    • biased question
      • is one where the speaker is. Predisposed to accept one particular answer as the right


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