AS Media - Audiences & Institutions

This mindmap is a bit of a quick summary for question 2, Audiences & Institutions, of the Key Concepts exam. My school's media is film so my case studies were 'The Best Exotic Marigold Hotel' (independent) and 'Skyfall' (commercial). This mindmap was also only intended to be used for those studying film as well.

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  • Created by: Rosie
  • Created on: 10-05-14 09:35
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  • Question 2
    • Theories
      • Uses & Gratifications
        • Katz & Haas
      • Utopian Possibilities
        • Richard Dyer
      • Theory of Preferred Reading
        • Stuart Hall
    • Audience
      • Audience research
        • Primary data
        • Secondary data
        • Qualitative data
        • Quantitative data
      • Demographics
      • Unique selling point
        • 'The Best Exotic Marigold Hotel'
          • Older generation in India
        • 'Skyfall'
          • London Olympics/50th Anniversary
          • Psychological theme
      • Appealing themes
      • Consumption
        • DVD, cinema, TV, etc ...
    • Insitutions
      • Distribution
        • Consumption
          • DVD, cinema, TV, etc ...
        • Different versions for different countries
          • e.g. China: cut scenes, altered subtitles
      • Marketing
        • Posters, trailers, etc ...
        • Product placement
      • Big Five
        • 20th Century Fox
        • Disney
        • Warner Bros.
        • Paramount
        • Universal
        • Convergence
        • Conglomerate
        • Cross-media ownership
        • Synergy
          • Vertical intergration
          • Horizontal intergration
    • Exhibition
      • Reviews
      • AARP
      • Red Hat Society
      • Festivals
        • 'The Professional Days of Cinema' (Italian)
        • Glasgow Film Festival

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