QUANTITATIVE RESEARCH METHODS

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  • Quantitative research methods
    • practical issues
      • time and money
      • requirement and costs
      • skills of researcher
      • subject matter of study
      • research opportunity
    • Ethical issues
      • informed consent
      • privacy
      • harm
      • covert methods
      • vulnerable group
    • Theoretical issues
      • reliability
      • validity
      • representativeness
    • Positivism
      • use quantitative: experiments, questionnaires,structured interviews, OS
      • society is not random. Patterns influenced by members
    • Interpretivism
      • questionnaires - detached contact between researcher and responder
        • cannot clarify personal meaning
    • Laboratory experiment
      • controlled experiment - artificial environment - valuables exposed to one group not other (cause and effect). Group change = result of different treatment
      • Practical issues:
        • [open system] - open society = all variable cannot be controlled
          • [Hawthorne effect] - if people aware will act differently
            • [Expectancy effect] - researcher expectation affects outcome
      • Ethical issues
        • [Informed consent] - must know risks + effects
          • [Harm] - no harm must come to participants
      • Theoretical issues
        • lack validity - only study small samples
          • lack validity - created environment
          • free will - our behaviour cannot be measured
    • Field experiments
      • takes place in subject's natural environment. Those involved do not know - factor is manipulated
      • Rosenthal and Jacobson - teacher labelling study
      • natural and avoids artificiality of lab exp.
        • more natural means variables cannot be controlled
      • unethical as participants do not know
    • Questionnaire
      • close ended set of questions. Open ended - own words
      • quick and easy to distribute. cheap for large amount of data
        • no need to recruit interviewers
        • Practical issues
          • people will not do it without incentives - low response rate
          • incentives add to cost
          • fails to capture full attitude of people
      • findings can be generalised to wider society
        • enables cause and effect to be tested
      • reliable - can be replicated
        • large scale quick distribution
      • social desirability - lie
    • Official Statistics
      • data collected by gov. for non sociological purpose. Churches and charities = non official stats
      • free sources of huge data - only state has enough money for big research
      • state can force people to comply
      • collected over time shows pattern
      • Practical issues
        • gov. purpose different to sociologists
        • gov. different definitions - e.g. truancy different to sociologists
      • highly representative - entire pop.
        • different people get same results - reliable
          • gov. follow procedures - reliable
            • issue: some people may not fill in properly
      • can test cause and effect. See patterns. e.g. gender diff.
      • socially constructed - attached labels to people
        • should look at individual meaning
    • Structured interviews
      • conducted in same way. Q's wording tone of voice all the same
      • Q's read and filled in by interviewer, not respondent. Social interaction
      • quick and cheap
        • higher response rates
        • gather straightforward info
          • ISSUE: because pre planned interviewer must have knowledge - hard to research unknown subjects
      • highly representative
        • reliable - can be repeated and trained to conduct same way
      • enables cause and effect to be tested
      • people may lie. Little freedom to explain

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