Quality
- Created by: Pascha2019
- Created on: 01-04-20 18:30
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- Quality
- "Quality is about meeting the needs and expectations of customers"
- Key Aspects for the Customer
- Good Design
- Good Functionality - Durable
- Reliable + Consistency
- Value for Money
- Good after sales service - guarantees
- Helps determine a businesses success.
- Customer Loyalty
- Strong Brand Reputation
- Retailers want to stock product
- Fewer returns + replacements= reduced costs
- Attracts retains good staff
- Can help the marketing function in a business.
- Have to work hard to maintain + improve reputation
- Rep can be damaged by a news story about a quality failure.
- Have to work hard to maintain + improve reputation
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