Qualitative and Quantitative Data

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  • Qualitative and Quantitative Data
    • Qualitative
      • Strengths
        • Participant explanation
        • Opinions and feelings
        • Not researcher biased
        • Representative of  ways of life, experiences, attitudes and beliefs
        • Greater depth
        • Rich data
      • Weaknesses
        • Participant bias
        • Demand characteristics
        • Hawthorne Effect
        • Can be interpreted in different ways
        • Time consuming
        • Difficult to quantify
        • Hard to compare
    • Quantitative
      • Strengths
        • Precise
        • Can justify other findings
        • Can analyse it - mean, average etc.
        • Can present it in different ways
        • Not likely to be biased
      • Weaknesses
        • Not detailed - doesn't give explanations
        • Lacks wider applicability
        • No opinions
        • Hard to collect
        • Smaller sample groups
  • Rich data

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