Qualitative and Quantitative Data
- Created by: Jemma Coleman
- Created on: 16-02-13 12:39
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- Qualitative and Quantitative Data
- Qualitative
- Strengths
- Participant explanation
- Opinions and feelings
- Not researcher biased
- Representative of ways of life, experiences, attitudes and beliefs
- Greater depth
- Rich data
- Weaknesses
- Participant bias
- Demand characteristics
- Hawthorne Effect
- Can be interpreted in different ways
- Time consuming
- Difficult to quantify
- Hard to compare
- Strengths
- Quantitative
- Strengths
- Precise
- Can justify other findings
- Can analyse it - mean, average etc.
- Can present it in different ways
- Not likely to be biased
- Weaknesses
- Not detailed - doesn't give explanations
- Lacks wider applicability
- No opinions
- Hard to collect
- Smaller sample groups
- Strengths
- Qualitative
- Rich data
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