qualitative data
- Created by: courteny
- Created on: 11-02-19 12:06
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- qualitative data
- non - numerical data and textual analysis
- emphasis on developing theories
- takes places in the individuals natural setting
- emphasis on understanding human expericne through anaylsis of beliefs, values, meanings etc
- primarily rich subjective descriptive data collection
- less emphasis on generalisability
- generally broad focus
- information collection and analysis can occur concurrently
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