qualitative data

  • Created by: courteny
  • Created on: 11-02-19 12:06
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  • qualitative data
    • non - numerical data and textual analysis
    • emphasis on developing theories
    • takes places in the individuals natural setting
    • emphasis on understanding human  expericne through anaylsis of beliefs, values, meanings etc
    • primarily rich subjective descriptive data collection
    • less emphasis on generalisability
    • generally broad focus
    • information collection and analysis can occur concurrently

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