Psychology Social Influence

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  • Social Influence
    • Types of conformity
      • Internalisation
      • Compliance
      • Identification
    • Explanations of conformity
      • Normative social influence
      • Informational social influence
    • Asch's study for conformity
      • Procedure - Confederates gave wrong answers to see if naive participants would conform.
        • Findings - Overall 25% did not conform on any trials. 75% conformed once.
      • Asch's Variations
        • Group size - Confederates increased to 3, went up to 32.8%.
        • unanimity - Dissenter introduced, conformity decreased by 1/4.
        • Task Difficulty - Lines closer together, conformity increased due to ISI
    • Zimbardo - Conformity to social roles
      • Procedure - Random allocation of prison guard or prisoner. Blindfolded - lived in mock prison
      • Findings - Guards brutal, 2 more released. Had to stop after 6 days.
      • Conclusion - People behave the way they think they should.
    • Milgram - Obedience
      • Procedure - 40 male Ps. Teacher, learner and experimenter in room. Volt machine 15-450V
      • Findings - 65% went to the highest shock level. None of them stopped below 300v.
      • Variations
        • Location
        • Proximity
        • Uniform
    • Social-psychological Factors for obedience.
      • The Autonomous Sate - Independent, taking responsibility.
      • The agentic state - no responsibilities for your actions.
      • Legitimacy of authority - give up our own power in hopes for authority to use it for society.
    • Disposal explanation
      • Adorno designed the F-scale. Correlation between authoritarian personality and stereotyping.
      • Origins of an AP - overly harsh parents, Child not expressing their resentment.
    • Resisting SI
      • Social Support - Asch's study.
      • Locus of Control - Rotter's idea. internal and external
    • Minority Influence -
      • Commitment
      • Flexibility
      • Consistency
      • Moscovi - Tile colouring
    • Social Change
      • 1. drawing attention 2. consistency 3. deeper processing 4. augmentation principle 5. snowball effect 6. social cryptomnesia.

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