Psychology: Social Influence (with links to case studies)
- Created by: ArronK99
- Created on: 18-04-16 16:34
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- Psychology: Social Influence
- Conformity to social roles
- Zimbardo's SPE
- Social role: the behaviours that others expect of you
- Minority influence
- Consistency: the minority keep the same beliefs over time
- Commitment: the minority are willing to die for their cause e.g. suffragetes
- Compromise: the minority are willing to show some flexibility in order to achieve their goal
- Moscovici's minority influence study
- Conformity
- Compliance: going along with the majority publicly, but keeping your view privately
- Identification: having your public and personal view changed to be that of the majority
- Informative social influence: agreeing with the majority because you believe they are correct
- Normative social influence: agreeing with the majority to look normal/ fit in
- Asch's line experiment; group size, unanimity and task difficulty
- Identification: going along with the majority view publicly to fit in with the group
- Obedience to authority
- Milgram's Electric Shock Experiment
- Situational factors; allies, proximity (victim/authority) location
- Explanations for obedience
- Adorno's authoritarian personality (F scale)
- Milgram's Electric Shock Experiment
- Resistance to SI
- External LOC: believe what happens to them is due to luck or the actions of others
- More likely to conform
- Social support, e.g. people who are also resisting the majority can make resistance stronger
- Internal LOC: take control of their own destiny / actions
- More likely to resist
- External LOC: believe what happens to them is due to luck or the actions of others
- Social influence flash cards
- Social influence crossword
- Conformity to social roles
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