Marketing mix- Place
- Created by: ceryslynda
- Created on: 27-03-16 17:10
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- Place
- Different channels of distribution
- Direct selling
- Manufacturer to consumer
- E-commerce
- More profitable
- Indirect selling
- Manufacturer to retailer to consumer
- Perishables
- Direct selling through one agent
- Manufacturer to agent to consumer
- Indirect selling
- Manufacturer to wholesaler to retailer to consumer
- Direct selling
- Retailers are shops who sell to consumers
- Wholesalers buy products in bulk for cheaper
- Short distribution channels
- Industrial products
- Few customers
- Expensive
- Infrequent sales
- Bespoke
- Bulky products
- Long distribution
- Consumer products
- Lots of customers
- Inexpensive
- Frequent sales
- Small products
- Different channels of distribution
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