Profit satisficing

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  • Profit satisficing
    • Level One: Where firms seek to make a profit whilst also satisfying the needs and wants of all stakeholders
    • Level 2: Profit satisficing is often seen in coach operator and small haulage, who aim to survive
    • Level 3: Modern firms are often complex business organisations involving many stakeholders.
      • stakeholders' objectives are often in conflict and this may = firms pursuing a broad variety of strategies

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