profit

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  • Created by: ishah
  • Created on: 09-12-13 09:36
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  • Profit
    • contribution
      • how much going towards FC per unit
    • have to cover VC
    • profit is breaking even
    • maximise profit - MC=MR
    • loss minimising
      • try make MC=MR
    • shut down price
      • P equivalent to Rev
        • AC higher then loss
    • MC must always cross bottom of AC
    • subnormal profit - below normal - LOSS
    • normal profit - breakeven
    • supernormal - above normal
    • shut-down price
      • SR concept as in LR have to pay all costs
        • OR you're screwed

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