Product trial and repeat purchase
- Created by: kcford15
- Created on: 25-04-14 17:08
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- Product trial and repeat purchase
- What is a product trial?
- Product trial is when consumers buy a product for the first time to assess whether or not they want to buy it again
- What is customer loyalty?
- When customers will buy a product more than once and keep coming back
- Methods for product trial
- Advertising
- Public relations
- Free samples
- Viral marketing (e.g. facebook)
- Low trial prices
- Methods used to keep repeat customers
- Special promotions
- Reminder adverts
- Product innovations
- Customer loyalty schemes (loyalty cards)
- What is a product trial?
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