Product trial and repeat purchase

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  • Product trial and repeat purchase
    • What is a product trial?
      • Product trial is when consumers buy a product for the first time to assess whether or not they want to buy it again
    • What is customer loyalty?
      • When customers will buy a product more than once and keep coming back
    • Methods for product trial
      • Advertising
      • Public relations
      • Free samples
      • Viral marketing (e.g. facebook)
      • Low trial prices
    • Methods used to keep repeat customers
      • Special promotions
      • Reminder adverts
      • Product innovations
      • Customer loyalty schemes (loyalty cards)


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