product life cycle
- Created by: kcford15
- Created on: 25-04-14 17:17
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- Product life cycle
- the product life cycle
- 1. Introduction
- 2. Growth
- 3. Maturity
- 4. Decline
- Product portfolio analysis
- What products to launch and when
- When to withdraw a product
- What products are doing well or badly now and in future
- How to increase sales
- The Boston matrix
- Star; Very successful product, but growth has to be funded to keep up with demand and cash flow may be a problem
- Cash cow; Little growth, but an established and profitable product that can support others
- Question; presents a problem - should the business invest to increase sales?
- Dog; few prospects, but should the business continue to sell it if it is profitable and it funds other products?
- the product life cycle
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