product life cycle

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  • Created by: kcford15
  • Created on: 25-04-14 17:17
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  • Product life cycle
    • the product life cycle
      • 1. Introduction
      • 2. Growth
      • 3. Maturity
      • 4. Decline
    • Product portfolio analysis
      • What products to launch and when
      • When to withdraw a product
      • What products are doing well or badly now and in future
      • How to increase sales
    • The Boston matrix
      • Star; Very successful product, but growth has to be funded to keep up with demand and cash flow may be a problem
      • Cash cow; Little growth, but an established and profitable product that can support others
      • Question; presents a problem - should the business invest to increase sales?
      • Dog; few prospects, but should the business continue to sell it if it is profitable and it funds other products?


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