Processes of social change

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  • Process of social change
    • 'A whole society adopts a new belief or behaviour which then becomes widely accepted as the norm.'
    • Processes involve minority influence, internal locus of control and disobedience
      • Minority must be clear on what they are asking for and not change their minds, this creates uncertainty amongst the majority
        • Once persuasion has begun, the snowball effect occurs
          • More and more people adopt the minority opinion until the minority become the majority
            • Minority will then conform as a result of group pressures, majority opinion becomes law and people have to obey
        • Minority opinion has become the dominant position in society
          • People often don't remember where the opinion originated from = crypto amnesia
      • Links to individual behaviour as minority resists pressures to conform  or obey
    • Mainly consists of NSI
    • Example: The Suffragettes
      • Even women had conformed to the gender roles society had given them
        • A number of women came together for suffrage (the right to vote), they became a small group resisting the pressure to conform
          • Emily Davison threw herself under one of the King's horses and died a few days later (Committed to the cause)
      • In the late 19th/early 20th century few people saw women as people who should be allowed to vote
      • In 1918 Parliament passed the Representation of the People Act giving some women over the age of 30 the right to vote.

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