Priming

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  • Priming
    • =when the media points out to the public which elements of issues are important
    • Dragojlovic (2011)
      • Priming effects occur when the mention of a specific consideration in one context increases the accessibility of that consideration
        • Leading to an increase in the use of that trait in later evaluations of a social target.
    • Suggested that we need help deciding which issues are important and which aspects of these issues need to be attended to.
    • Miller and Krosnick (1996)
      • Argued that what the media decides to cover impacts the standards by which Americans evaluate a president.

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