Priming
- Created by: dominique_jlsxx
- Created on: 16-10-18 19:42
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- Priming
- =when the media points out to the public which elements of issues are important
- Dragojlovic (2011)
- Priming effects occur when the mention of a specific consideration in one context increases the accessibility of that consideration
- Leading to an increase in the use of that trait in later evaluations of a social target.
- Priming effects occur when the mention of a specific consideration in one context increases the accessibility of that consideration
- Suggested that we need help deciding which issues are important and which aspects of these issues need to be attended to.
- Miller and Krosnick (1996)
- Argued that what the media decides to cover impacts the standards by which Americans evaluate a president.
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