Pride Magazine Notes
- Created by: miacampbell31
- Created on: 08-03-22 09:30
View mindmap
- Pride Magazine
- The largest demographic for Pride magazine is females of colour aged 24-35.
- 62% of Pride readers are graduates and are in full-time employment.
- The core audience is ABC1s.
- Pride's readers spend 4x more time on hair and beauty than the mainstream audience.
- As a whole, Pride readers spend a higher percentage of income on goods and services, especially technology, than saving compared to their mainstream counterparts.
- Like many magazines, to keep up with audience demand, Pride has its own website and engages audiences through Twitter and Facebook
- According to their website, Pride magazine has 300% more followers and likes than any other title in the ethnic market.
- Pride shapes the identity of their audience through repeatedly portraying successful, black and British female cover stars.
- The repeated exposure to successful women, who have had a relatively 'normal' upbringing enables the constructed audience to aspire (Gerbner - Cultivation)
- Cultivation theory is amplified through the certain styles of hair - advertisement of hair products within Pride - afro-caribbean hair styles through cover line "The Wig Revolution is here"
- Negotiated reading - audience might acknowledge the conventional 'black and successful' look, and negotiate to believe that representations of success aren't crucially important
- Preferred reading - continuous representation of black women as 'beautiful' is the encoders intended message
- Pride is sticking to its mission statement - advertising - income from specialist products for specialist audiences - aimed at black women
- The magazine is full of adverts - a specialist magazine for black British women - suggests that the magazines income is not as high (as mainstream alternative would be)
- The dominant-hegemonic position of Pride, through the cover star of Naomie Harris, is that work hard will get you far in life
- One oppositional position that can be taken of Pride is that the magazine offers unrealistic representations (of black British women)
- A negotiated position of Pride is that the producers use the positive, and glamorous representations of black British women to change the readers perceptions of black women while also creating an unrealistic representation
- Pride can be seen as constructing its audience by adopting a sense of subcultural belonging and identity in its readers
- The male-viewpoint is expressed through the cover line "Black women's bodies examined", which can be mixed with the positive representations of successful women to allow the audience to create their own representation of black women
- The cultivated 'female looks matter' theme can be mixed by audiences with the occupation linked success themes
- Entertainment - Uses & gratifications model - Provides a link to cultural context, whereby there is a modern day obsession with celebrity lives
- Cover line "Failed by Feminism - Have we fallen through the cracks?" encourages the audience to wonder and feel the need to find out. (Enigma code)
- Title of the magazine, 'Pride', has connotations of self-respect, self-esteem, dignity and strength
- Title of the magazine, 'Pride', has a subtext of resistance and an affirmation of cultural identity
- Red and black colour palette. Red is associated with pride and strength
- As per Bignell, the function of magazines is "to provide readers with a sense of community, comfort, and pride in this mythic feminine identity"
- Pride was the first-ever UK monthly black publication
- Pride is a monthly magazine that has a readership of over 200,000 every month
- In the 1960s, the Afro hairstyle came to symbolise Black Pride and Power, in contrast with the artificial look that comes from wearing wigs or having relaxed hair. These were both thought of as pandering to European notions of beauty
- 'Pride' as a word, has become synonymous with the gay community over recent decades
- Modern gay movement has its roots in the black liberation movement of the 1960s with Gay Pride borrowing its name from Black Pride
- In 'Pride', black women, just like their white counterparts in similar magazines, are reminded that they could and should look better and that they will be judged on their appearance - "objectified, sexualised, mocked. Black women's bodies examined"
- black women reading or starring in 'Pride' are represented as having just as many beauty problems as their white peers. The importance of...body image and consumerism doesn't change just because of skin colour
- Using a successful, black, British cover star as their dominant image, 'Pride' is presenting a role model for its readers but importantly, someone from their community
- A black cover star allows us to consider the representation of both ethnicity and femininity in 'Pride', a lifestyle magazine.
- As per McRobbie, Magazines promote a "feminine culture" and therefore defines and shapes the woman's world
- Diversion - Uses & gratifications model - Audiences use the text as escapism
- As a result of the strong representation of success, there is a strong emphasis on beauty products - which the audience might respond through a negotiated position.
- for example, the audience might agree that the products will make them more glamorous, however they may adapt the representation to decode the implication that they need to buy and use these products to be accepted in life (by men)
- Pride's website features a lack of common/normal people who are not successful - leads to the dominant-hegemonic position that the encoders are intending, of which you need to be successful in life to be accepted
- women in Pride conform to their mission statement by including names such as Megan Markle and Dr. Shola Mos-Shogbamimu- connotes power and influence, cultivates the belief in the reader that aspiration is acceptable
- The cultivated 'female looks matter' theme can be mixed by audiences with the occupation linked success themes
Comments
No comments have yet been made