a level media studies pride

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  • Pride
    • Industry Information
      • Director: Matthew Warchus
      • UK release date: 12/9/14
      • Budget: unknown due to small film production
      • Gross: $1,446,643
      • Awards
        • BAFTA award for  Outstanding Debut by a British Writer
        • British Independent Film Award for Best British Independent Film
    • Production
      • Production company: Pathe Pictures International, BBC films, Proud films, British Institute
      • Production costs not found - informs it is a small, independent film and don't have large amounts of funding
    • Distribution
      • attractive to other countries as learn about Britain as well as informing about collaboration and solidarity
      • UK distribution: Pathe
      • UK distribution: Sony Pictures home entertainment, CBS Films
      • Marketing
        • use posters to attract target audience
        • All genders ,age 18-50, working class
        • emphasised cheerful narrative using bold, bright colours
          • use posters to attract target audience
        • Pride website
          • tease audience to make release intense and make them want to watch it more
          • interactive videos and interviews to connect with audience
        • trailer
        • DVD cover
    • Exhibition
      • UK box office opening weekend: $1,169,308
      • USA box office opening weekend: $100,040
      • UK gross: $16,331,824
      • distributed to 19 countries including Mexico,Australia, Spain
    • Genre
      • social realism
        • focuses giving the audience a true indication of what like is like in modern society
        • Portray attitude and life factors at that time period
      • British Film
        • uses British history, events, actors, setting
      • USP
        • real life story
    • Representation
      • youth vs maturity - table scene
      • men vs women
        • dancing scene
      • homosexuality
        • bed scene and dancing scene
    • Audience
      • Literal responses
        • "an absolute must see!"
        • "there is nothing not wonderful about this film"
      • audience pleasures
        • visceral - end parade - shout to be with them as proud of their achievements due to connection
        • vicarious - when miners are being rampaged by Police - at least its not me
      • audience theories
        • 1. Star theory
          • Bill Nighly/ Imelda Stauton
          • attract older  audience for good, well established performing
        • 2. Uses and Grat
          • info and education
          • find out what is going on at the time
          • Educate themselves about politics
      • Stuart Hall's Reception Theory
        • Preffered - love the story of the film and having low key actors makes it more realistic
        • negotiated - don't like the way the miners situation is portrayed but think acting is good
        • oppositional - don't like the gay culture (traditional) and how they have to help miners (meant to be independent and hard)
      • main ta: middle aged - relive era, adolescents - interest in gay rights and history

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