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  • Presentation
    • Logo
      • Sense of trust in product or service
    • Headline
      • Catch attention of reader- key words/puns/humour
    • Subheadings
      • Easier to find info
    • Image
      • Add interest and emotional impact
    • Font style
      • Aimed audience? Bold, italic- emphasis, trust, impact
    • Colour
      • Eye-catching. Adding impact or emphasis reflecting the meaning of text. White space of clarity
    • Graphs/charts
      • Helps make info easier to understand- statistics professional
    • Bullet points/lists
      • Clarity & easier to summarise
    • Paragraphs/structure
      • More acceptable short paras easy to follow


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