Power Theory

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  • Power Theory
    • Grice- Maxims
      • Quality, Quantity, Relevance, Manner
    • Lakoff- politeness principles
      • 1)don't impose  2)give options 3)make receiver feel good
    • Sinclair and Couthard
      • IRF
        • initiate, respond, feedback
    • Brown and Levinson
      • positive face- builds others up, asserting power casully
        • negative face- use of face threatening acts to dominate a convo
    • Fairclough
      • power in and behind discourse. Unequal power- powerful participants, asymmetric power. Syndetic personalisation
      • Dyer
        • Adverts- persuade, display an unattainable reality
    • Goffman
      • presenting face
    • Howard Giles
      • Accommodation theory
        • Converge- bring lang to same level as others
        • Diverge- bring your Lang away from others- uncomfortable
    • Wearing
      • Types of power
        • political, personal, social group, instrumental (force power on others) OR influencial (persuade others to follow you pov)

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