Post-modernist approach to the media
- Created by: ecotts
- Created on: 30-12-17 15:51
View mindmap
- Postmodernist
- Participatory Culture
- Jenkins
- Sites like blogs allow authors to challenge the meta-narratives with the mainstream news empowering consumers
- They argue that globalisation has led to us being media saturated
- we are led to looking at the world as having produced a more participatory culture
- Fuchs
- it is the involvement of the users, consumers, fans and audiences in the creation of culture and content
- Shirky
- Global social media like Facebook has resulted in 'wiring of humanity
- We are all hooked up together creating a global resource
- Global social media like Facebook has resulted in 'wiring of humanity
- Jenkins
- Intro
- The mass media have helped change society to be post-modern, leading it to be media saturated
- The media and popular culture that post modern societies generate shape our identities and lifestyles
- Much more than traditional influences cut as fails, community, class and ethnicity
- Strinati
- The media has change and shaped our consumption patterns making us aware of the diversity of choice that exist
- The different between high and popular culture is blurred leading to moe consumer choice
- Criticims
- It greatly overestimates the degrees of social change brought about by global media
- Research suggests that things like family influence peoples values more than the media
- They ignore the fact that some people don't have access to the internet
- so they can't make consumption choices
- It greatly overestimates the degrees of social change brought about by global media
- Participatory Culture
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