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  • Post Modernism.
    • Media content gives society a Consumerist identity.
      • Consumptionis more important than class identity.
        • Peoples identity comes from what they buy and what kind of culture and media they choose to consume.
          • Media is important to show people what they can buy and what kind of lifestyle they can choose from.
            • No dominant set of ideas. Society presents many choices and many alternative opinions.
              • Baudrillard - Media images take the place of reality.
    • Criticism
      • Mainly theoretical - not much evidence to support it.


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