Communication and Culture- Post modern perspective

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  • Post Modern Perspective on Culture
    • Post modernism rejects the idea that culture creates a social system.
      • It claims there are lots of different cultures.
        • This variety of values and beliefs gives people fragmented or fluid identities.
          • People construct their identity from different bits of various cultures
          • People's identities are constantly changing and evolving
            • The mass media and its global technology is a major source of diverse information which allows this to happen.
      • In post modern culture 'high' and 'low' culture get mixed together.
        • This new culture is all about style
          • The name and image given to something has more meaning than the thing itself.
            • People buy to create their identities
            • People buy products not for what they are but for what they represent.
              • People make these choices themselves.
                • Having to do so can make people anxious.
        • This new culture is often interactive
        • Post Modern Perspective on Culture
          • Post modernism rejects the idea that culture creates a social system.
            • It claims there are lots of different cultures.
              • This variety of values and beliefs gives people fragmented or fluid identities.
                • People construct their identity from different bits of various cultures
                • People's identities are constantly changing and evolving
                  • The mass media and its global technology is a major source of diverse information which allows this to happen.
            • In post modern culture 'high' and 'low' culture get mixed together.
              • This new culture is all about style
                • The name and image given to something has more meaning than the thing itself.
                  • People buy to create their identities
                  • People buy products not for what they are but for what they represent.
                    • People make these choices themselves.
                      • Having to do so can make people anxious.
              • This new culture is often interactive

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