Post Modernism & the media
- Created by: alicegrieve
- Created on: 13-02-18 12:46
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- Post Modernism & the Media
- Baudrillard
- media-saturated society
- hyperreality (distorting the way we perceive the world)
- simulacra (artificial images or reproductions of real events which bear no relationship to real world)
- suggested that we identify more with media images than with our own daily experiences
- we increasingly lead virtual lives rather than real ones, may feel more connected to character in a soap than someone next door
- Post Modernism
- view media globalisation in ways that are similar to the pluralist view
- they perceive the globalised media as offering the worlds population greater choice in terms of consumption patterns, lifestyles & culture
- greater global awareness & access to a diversity of cultures increases opportunities for identity construction outside of local culture
- media no longer reflects reality but actively creates it
- Garrod
- reality TV shows, along with social networking & video sharing sites are blurring the distinction between reality & 'hyper-reality'
- Audiences unable to distinguish between what is real & what is media created
- Strinati
- Notes the importance of the mass media in shaping consumer choices
- we're bombarded daily by popular cultures & media messages which form our sense of reality & plays a part in how we define ourselves
- Ken Browne
- media saturated society - mass media create a pressure to consume to the extent many people define who they are in terms of media imagery
- colour, form & media induced trends are become + important than the content/ usefulness of products
- Criticisms
- assume people approach media without previous experience
- don't discuss/ interpret media messages
- ignores structural factors & assumes everyone has access to different forms of media
- marxists challenge the notion of choice
- over emphasise role the media plays in shaping peoples lives
- Baudrillard
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