PLURALISM

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  • Pluralism
    • Media content reflects diversity in society.
      • Society is made up of lots of different and interacting parts.
        • Content of the media reflects the values of society.
          • Free market economy - any media which reflects the values in society will be popular and stay in business.
    • Nick Jones - studied reporting of strikes. Balanced and equal reporting.
    • Criticisms
      • Assumes the diversity and neutrality of the mass media and not showing evidence for it.
        • Nick Jones - studied reporting of strikes. Balanced and equal reporting.

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