Unit 1; Research Methods; Planning & Conducting Research

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  • Planning & Conducting Research
    • Aims & Hypotheses
      • Research aim: concept to investigate "to see if..."
      • Research question: question form of aim
      • Hypotheses
        • Alternate: IV will affect DV
        • Null: IV won;t affect DV
        • 1 tailed: gives effect and direction
        • 2 tailed: gives effect but not direction
    • Population, Sample & Sampling Tehniques
      • Target population: who the researcher is interested in studying
      • Sample: actual group of participants in research
      • Sampling techniques
        • Snowball: participants bring fam & friends
          • STR: cheap & easy
          • WEA: bias, no number guarentee
        • Self-select: people volunteer
          • STR: automatic consent
          • WEA: bias to personality
        • Random: each has equal chance of being chosen
          • STR: best chance of unbias
          • WEA: participant may not want to take part
        • Opportunity: using most readily available
          • STR: quick & conveniant
          • WEA: may be bias
    • Experimental Designs
      • Repeated: same people in all condition
        • STR: no participant variables
        • Weakness: order effects & demand characteristics
      • Independent: dif  people in all conditions
        • STR: no order effects
        • WEA: participant variables
      • Matched Pairs: dif people in all conditions but have similarities
        • STR: reduced participant variables & no order effects
        • WEA: takes time & hard to match
    • Variables
      • Independent: the one factor that is changed
      • Dependent: the factor being measured
      • Extraneous variables need to be controlled or affect results
        • Participant variables: personality affects behaviour
        • Enviromental variables: surrounding enviro & controls affect behaviour
        • Order Effects: repetition with same participants, they may improve second time
        • Demand Characteristic: change in behaviour if study purpose is known

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