Piliavin's Study

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  • Piliavin
    • Background
      • Kitty Genovese she was stabbed over a period of 30 minutes in front of 38 unresponsive witnesses
      • A field experiment conducted showed that individuals are more likely to be good Samaritans if they have just observed another individual performing a helpful act.
      • Most research on victimisation has been conducted in a laboratory setting
    • Area
      • Social
    • Aim
      • To investigate helping in face to face real life settings and the influence of many different variables on the amount of helping.
    • Sample
      • Using the subway on weekdays between 11am and 3pm between April 15th to June 26th
      • 4,500 men and women
      • 45% Black and 55% white
      • Sample recruitment
        • Opportunity
    • Research method
      • Field experiment
      • Covert observation
    • Data
      • Qualitative
        • Spontaneous comments made by other passengers
      • Quantitative
        • Amount of people who helped or helped after the introduction of the model
    • Results
      • Victims; ill = 95% + 100% after model, Drunk = 50% + 81% after model
        • People are more likely to help those who are not to blame for their condition.
      • Race = People are more likely to help the same race especially in drunk condition
        • People feel more sympathy for those of the same race
      • Model; Participants are more likely to help ill victim after early model
        • For someone who is ill a model is more influential but has little impact in the drunk condition
      • Size of group; responses were faster when in larger groups
        • Diffusion of responsibility doesn't necessarily occur
      • Quantitative; 90% of the first helpers were male
      • Qualitative; People made more comments in the drunk condition and most were when no help was given in the first 70 seconds
    • Conclusions
      • Incident provides a state of arousal (fear, disgust, sympathy) which people try to minimise by; helping, getting help, leaving, deciding victim doesn't deserve help
      • Same race will empathise, victims helped faster when there was more people
      • No evidence for diffusion of responsibility or bystander affect


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