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  • Created by: Jo Ellis
  • Created on: 27-09-14 18:49
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  • 1984 LA OLYMPICS
    • Peter Ueberroth was the organiser
    • first privately funded games resulted in a surplus of nearly $250 million
    • first commercialised Olympics
    • nobody wanted to host due to previous hosted countries being left in debt
    • worldwide companies e.g. Mcdonalds and Coca Cola were invited to be official sponsors
      • they were the only ones allowed to use the Olympic logo on any of their brands/products
    • refurbished existing venues
    • athletes were housed in the university so they used to facilities that were already available
    • without coverages of TV companies would never want to get involved
    • due to the success of the games he was named Times magazines Man of the Year in 1984


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