PESTLE Factors

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  • PESTLE Factors
    • Political
      • The extent to which a government may influence the economy or a certain industry.
        • Tax Policies
        • Fiscal / Monetary Policies.
        • Trade Tariffs
        • Political Instability e,g, war
    • Economic
      • The extent to which the economy's performance directly impacts on a company.
        • Inflation
        • Exchange Rates
        • Interest Rates
        • Economic Growth Patterns
        • Disposable Income of consumers
    • Social
      • The social environment within the market.
        • Cultural Trends
        • Demographic Patterns
          • Population Growth
          • Ageing Population
        • Health Conciousness
    • Technological
      • The extent to which new technology affects operations of the business.
        • Automation
        • Research and Development
    • Legislation
      • The laws that affect the internal business environment and also the market that the business operates within.
        • Consumer Law
        • Safety Standards
        • Labour Laws
    • Environmental
      • The extent to which a business is affected by the surrounding environment.
        • Tourism
        • Farming
        • Agriculture

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