PEST Analysis
- Created by: Jess
- Created on: 01-12-12 17:38
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- PEST Analysis
- Political
- Looks at political factors that could affect a firm
- legislation
- government changes
- wars, terrorism, political unrest
- Looks at political factors that could affect a firm
- Social
- Social changes that may affect the firm
- lifestyle changes
- demographics
- fashion trends
- Social changes that may affect the firm
- Economic
- Looks at the economic factors that could affect a firm
- exchange rates
- inflation
- interest rates
- unemployment
- Looks at the economic factors that could affect a firm
- Technological
- internet
- online bookings
- production methods
- transport
- quicker
- Political
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