PEST Analysis

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  • Created by: Jess
  • Created on: 01-12-12 17:38
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  • PEST Analysis
    • Political
      • Looks at political factors that could affect a firm
        • legislation
        • government changes
        • wars, terrorism, political unrest
    • Social
      • Social changes that may affect the firm
        • lifestyle changes
        • demographics
        • fashion trends
    • Economic
      • Looks at the economic factors that could affect a firm
        • exchange rates
        • inflation
        • interest rates
        • unemployment
    • Technological
      • internet
      • online bookings
      • production methods
      • transport
        • quicker

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