Personal Image

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  • Personal Image
    • Charismatic Leadership
      • Blair after Diana died called her the 'People's Princess' and he was criticized for overacting.
      • Thatcher once claimed she required no more than a few hours of sleep each night
        • This made her seem superhuman
        • People who knew her called her charasmatic
    • The Prime Minister is the most well known politician in government
      • Their persona, stature, allied with a good image gives a good personal mandate
    • PM's often exploit media staging photo opportunities with foreign leaders
      • Brown/Cameron flew to Afghanistan to spend time with troops
      • Spin Prime Ministers personal profile via Number 10 communications
      • Blair took this further with weekly press conferences focused solely on him

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