Ownership, ideology and Bias (marxist)

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  • Created by: ecotts
  • Created on: 31-12-17 13:48
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  • Ownership, ideology and Bias
    • Marxist Views of news selection
      • They believe that media owners manipulate the content in the media
        • Which discourages alternative points of view
      • They are critical of the idea that truth-telling is the primary function of journalism
        • They will report on anything that supports the dominant ideology
      • They believe media owners/ companies use 3 ways of selecting news
        • Agenda Setting
          • Media companies construct the news to tell us about certain subjects e.g the bad people in the riots
            • They don't make them think about the reason why this occurred
              • To protect the ruling class
        • Gatekeeping
          • They have the power to refuse some issues such as industrial injured and disease
            • This will cause public concern
            • The gatekeeper to protect themselves in society
        • Norm Setting
          • Media emphasis conformity to social norms
            • They isolate those that don't conform through 'encouraging conformist behaviour
            • and discouraging non-conformist behaviour
    • The media is used to protect the dominate ideology and maintain capitalism
      • McChesney
        • Compliant editors who value their job know what the owners will want/ not want reported
      • Herman & chomsky
        • News agencies are  money, profit seekers funded by advertisers to which the shape and control the advertising
          • Therefore the propaganda they use promotes the virtues of capitalism
      • Bagdikian
        • Capitalist  values permeate the news
          • Businesses are covered a lot and uncritically, where as the gap between rich an poor is not covered
      • Edward & Cromwell
        • As the media is a propaganda tool for capitalism, corporate crimes or poor human rights are under reported
    • Hierarchy of Credibility
      • Hall
        • The news supports capitalism because those in powerful positions have more credibility that the less powerful
          • GUMG
            • Journalist and editors are from the middle class culture
            • Therefore because of their social background it makes them more likely to be presented and the product of what news is gathered/ reported
      • Positions such as journalist, police, and business leader are PRIMARY DEFINERS
        • They have better access to media institutions
          • Compared to those of pressure groups, trade unionist or ordinary people
      • Mannning
        • Those in less powerful groups have to tone down anything extreme in the message of fit to be heard by the media
    • Circuit of Communication
      • GUMG
        • The production, content and reception of news are constantly affecting each other
      • They identified 4 groups who participate in the communication process
        • Social and political institutions
          • Businesses, government, lobbyist and the PR industry have great influence on the supply of information that becomes news
        • The media
          • They tend to priotise certain types of issues when broadcasting
          • Commercial forces drive media content leading to reality T.V and live reports
        • The Public
          • The bring varied degrees of knowledge to their understand of reported events
            • As well as different cultural values and interest
        • Government
          • official criticism od news output brought to bear on news reporting
            • Edward snowden criticised by state as disloyal
    • Critcms
      • Schlesinger
        • The media does not always act in the interests of the powerful
          • They are carful what they say to news because media can shape public concern
      • Capitalist propaganda is undermined by the idea that their is competition to get large publics to get large profits


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