Objectives

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  • Created by: Ali Bland
  • Created on: 04-03-15 18:43
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  • Objectives
    • The corporate objectives
      • Marketing objectives
        • Increase advertising
      • Operational objectives
        • Increase quality of product
      • Financial objectives
        • Provide information about costs to functions so they can see where they can save money
      • Human resources objectives
        • Training staff
    • Different stakeholder objectives
      • Manager
        • Salary, status, independanceresponsibility
      • Employee
        • Good wage, security, prospects
      • Government
        • Profits, exports, employment
      • Shareholders
        • High dividends, increased share value
    • Different stakeholder conflicts
      • Manager
        • With employees over targets. With customers over prices, service and quality
      • Employee
        • With managers over hours, wages. With shareholders over cost and profit
      • Government
        • With businesses over legislation
      • Shareholders
        • With managers over high costs, low profits

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