Nokia

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  • Created by: Eleanor
  • Created on: 27-03-13 19:21
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  • Nokia
    • Tech Change
    • Change
      • Nokia' product life cycle shortened dramatically when they misses the market change
      • another reason why Nokia was constantly expanding was its range of factories and offices needed to be close to its customers, who were and still are spread all across the globe! Nokia's products used to huge a more massive appeal.
        • This expansion has slowed down with the lowing demand.
      • Product led problems rather than customer
      • Risk adverse
        • Culture
          • Conglomerate
            • A number of different parts of a business that are put together to make Nokia.
          • Commitment to diversity is just part of what we call the Nokia Way.
          • it’s about being human in everything we do – respecting and caring, even in tough business situations.
          • Creativity, empowerment, openness, collaboration, and consideration for people and the environment
      • Highly Bureaucratic
    • Competition
      • Missed the major change in the market (smart phones)
        • Tech Change
      • From low cost productions
    • Culture
      • Conglomerate
        • A number of different parts of a business that are put together to make Nokia.
      • Commitment to diversity is just part of what we call the Nokia Way.
      • it’s about being human in everything we do – respecting and caring, even in tough business situations.
      • Creativity, empowerment, openness, collaboration, and consideration for people and the environment
    • Joint Ventures
      • Ditched symbian software & made an alliance with Microsoft
    • Leadership
      • Stephen Elop
        • He sent an email asking employees what he should change, what he shouldn't change and what they will miss.
          • Build staff moral and trust.
        • Is his strategic change too late?
          • Will Apple have gained to much market share?
        • Delegation, Decentralisation to geographically (lover staff)
        • Team encouraging and entrepreneurial spirt

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