New Media
- Created by: JuliaMabiza
- Created on: 27-10-19 14:55
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- NEW MEDIA
- Features of New Media(Lister et al
- Digitality
- Hypertextuality
- interactivity
- Dispersal
- Virtuality
- Convergence
- Compression
- Shapiro(1999)-argues that the development of digital technologies is a radical shift on who control info, experiences info and resources info
- Who uses the new media?
- new media is taking over traditional media as a means of mass communication
- Neophiliacs Perspective of New Media
- Curran and Seaton(2010)
- Positive perspective-postmodernism
- increases consumer choice
- access to high culture
- greater democracy
- Global Village-McLuhan
- Social Life-Boyle
- Cultural pessimists perspective of New Media
- Negative perspective
- Lack of regulation
- Not so new media-Conford and Robins(1999)
- Media imperialism
- threat to democracy-Conford and Robins
- Decline in quality in popular culture
- Divides in Media Usage
- A Generation Divide
- Boyle-associated with the young people as they grow up the new technology
- Ofcom-the younger generation: have greater internet usage, have internet at home, use it differently to older generation
- A Class Divide
- Working class would be excluded from new media
- due to material deprivation
- Helsper-showed a digital underclass is emerging-those with lower education, unemplyed are lagging behind in internet usage
- Working class would be excluded from new media
- A Gender Divide
- Ofcom- girls are likely to have mobile phones, magazines, boys=video games, games consoles
- Li and Kirkup-women use more emails and chatrooms and men, computer rooms
- A Generation Divide
- Features of New Media(Lister et al
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