Music videos
- Created by: holly6901
- Created on: 07-11-19 11:52
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- Music videos
- Important promotional tool for songs and artists
- Used to interpret meaning and entertain an audience
- Music videos may be performance based, narrative, thematic (related to the lyrics) or a combination
- Performance videos
- Usually older or indie
- May be about showing off a band or developing star persona
- Codes and conventions
- Clips of the band performing and the audience gives the audience at home a sense of involvement
- Clips of the band in everyday situations gives the audience a more personal view
- Several close-ups of the performer who may have a direct mode of address which engages the audience.
- They may also be of iconography suggesting the genre or theme.
- The artists may perform in unusual locations to add entertainment value
- Narrative music videos
- Filming and editing can tell the story in the lyrics. The narrative may have a different ending to what's expected. The lyrics may be used to make a social comment.
- The construction of a narrative that may involve the performer acting.
- The creation of a mini narrative that represents a film which may have high production values depending on the performers status. It may have a clear structure and the use of pov shots involve the audience
- A narrative may contain enigmas to retain the audiences attention
- Stereotypical characters help tell the story
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