multi store memory
- Created by: sammie
- Created on: 25-03-13 11:28
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- MULTI-STORE MEMORY MODEL(ATKINSON & SHIFFIN (1968)
- SENSORY MEMORY this store gathers infomation from our senses and recieves a wide variety of information
- not a lot of info gets attention, data is in the sensory store for a very breif period of time and is held in the form in which it is recieved. if info is attended to it moves to the SORT TERM MEMORY
- Echoic = sound
- Iconic -visual
- SPERLING tested iconic memory by flashing groups of letters then asked p's to recall
- SUPPOURTS as couldn't renember much showing info is forgotten quickly from SM
- not a lot of info gets attention, data is in the sensory store for a very breif period of time and is held in the form in which it is recieved. if info is attended to it moves to the SORT TERM MEMORY
- SHORT TERM MEMORY information is attended to once it reaches here.Information is fragile and is usually forgotten though a process of decay
- ATKINSON AND SHIFFRIN believed it had a limited capacity of about 7 chunks, and a duration of up to 30 seconds
- information was held in a phonetic format so it had to be translated from the format that it was recieved in
- in order to reach the LONG TERM it needs to be rehearsed, MAINTENANCE REHERSAL
- MILLERS magic nuber 7 didgit span test
- SUPPOURT AS most people renemberd 7 +/- 2
- Repreical
- SPERLING tested iconic memory by flashing groups of letters then asked p's to recall
- SUPPOURTS as couldn't renember much showing info is forgotten quickly from SM
- SPERLING tested iconic memory by flashing groups of letters then asked p's to recall
- Repreical
- SUPPOURT AS most people renemberd 7 +/- 2
- LONG TERM MEMORY if info is rehearsed it enters the LTM store. They believed th emore info was rehearded the longer it would be renembered.
- A&S believed that LT had ab ublimited capacity and unlimited duration store where information was mainly held by meaning (SEMANTICALLY ENCODED)
- BAHRIC year book
- A&S believed that LT had ab ublimited capacity and unlimited duration store where information was mainly held by meaning (SEMANTICALLY ENCODED)
- KF suffered brain damage, which had no effect on LTM but affected STM
- infro got in to LTM with out going through STM
- only some times of info he hd problems with
- suppourts that there are two stores, questions wether info has to go STM- LTM
- Androcentric
- STRENGTHS
- One of the first modles, inspired research
- Aplicability
- WEAKNESSES
- Mistaken focus on amount of info stored as somethings are easier to renember than others
- BRADDLEY AND ITCH working model of memory
- Ethnocentric
- Reductionist
- SENSORY MEMORY this store gathers infomation from our senses and recieves a wide variety of information
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