Moscovici Green Blue
- Created by: ashleighchester97
- Created on: 23-04-15 11:50
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- Moscovici Green/Blue
- Aims
- Whether a minority can influence majority of naïve participant
- Procedure
- Lab experiment, participants given 36 slides all blue with varying brightness
- Participants tested for colour blindness and randomly allocated to consistent, inconsistent and control
- Each condition had 6 participants (2 were confederates other 4 naïve)
- In consistent confederates described all as green. Inconsistent described 24 as green. In control there were no confederates
- Minority influence measured by % of participants who yielded by calling the blue slides green
- Evaluation
- Lacks experimental realism and has demand characteristics as it was not believable
- Lacks internal validity as conversation was not a genuine effect
- Lacks mundane realism as it was set up and has no relations to real life
- Low ecological validity as cannot generalise to real life settings
- Findings
- In consistent 8.4% of participants answers were green. 32% conformed at least once
- In Inconsistent 1.3% od answers were green
- In control 0.25% answers were green
- Conclusion
- Minority does have influence over majority, is most effective when consistent
- Aims
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