Moscovivi et al (1969)
- Created by: aniakuchnia
- Created on: 27-04-17 11:34
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- Moscovici et al (1969)
- Aim
- To see whether a consistent minority could influence a majority to give an incorrect answer in a colour perception task
- Independent variable (IV)
- Consistent
- Called green 36 times
- Inconsistent
- Called green 24 and blue 12
- Consistent
- Dependent variable (DV)
- The number of incorrect answers
- Participants
- 172 participants, all with good eyesight
- Procedure
- 6 participants estimated the colour of 36 blue slides
- Varied in brightness of blue
- 2 were confederates
- 6 participants estimated the colour of 36 blue slides
- Findings
- 32% in the consistent condition said green once
- 1.3% in the inconsistent condition said green once
- Conclusion
- Minority must be consistent in order to influence
- Inconsistency causes them to lack influence- views are seen as groundless
- Evaluation
- Deception about aim, harm to participants' self-esteem
- Trivial situation- didn't truly care about it
- Aim
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