Moscovivi et al (1969)

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  • Moscovici et al (1969)
    • Aim
      • To see whether a consistent minority could influence a majority to give an incorrect answer in a colour perception task
    • Independent variable (IV)
      • Consistent
        • Called green 36 times
      • Inconsistent
        • Called green 24 and blue 12
    • Dependent variable (DV)
      • The number of incorrect answers
    • Participants
      • 172 participants, all with good eyesight
    • Procedure
      • 6 participants estimated the colour of 36 blue slides
        • Varied in brightness of blue
        • 2 were confederates
    • Findings
      • 32% in the consistent condition said green once
      • 1.3% in the inconsistent condition said green once
    • Conclusion
      • Minority must be consistent in order to influence
      • Inconsistency causes them to lack influence- views are seen as groundless
    • Evaluation
      • Deception about aim, harm to participants' self-esteem
      • Trivial situation- didn't truly care about it

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