Moscovici (1969)- Minority Influence
- Created by: MollyL20
- Created on: 15-10-20 18:34
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- Moscovici (1969)
- Aim: To investigate the process of innovation by looking at how a consistent minority effect the opinions of a larger group, possibly creating doubt and leading them to question and then alter their views
- Procedure
- All female group were given an eye test to check that they weren't colour-blind.
- They were placed into a group of 4 participants and 2 confederates.
- They were all shown 36 slides that were all a shade of blue and were asked to state the colour out loud
- There were two group in the experiment
- In the first group the confederates were consistent and answered green for every slide
- In the second group, the confederates were inconsistent and answered green 24 times and blue 12 times
- Findings
- In the consistent group, 8% of trials resulted in participants answering green which agreed with the majority. 32% agreed at least once
- In the inconsistent group, 15 of the participants answered green
- Conclusion
- The study suggested that the minorities can change the opinion of the majority, particularly if they are consistent
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