Moscovici (1969)
- Created by: Georgia
- Created on: 21-04-19 16:59
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- Moscovici (1969) Minority influence study
- Aim
- To investigate the role of a consistent minority in an ambiguous situation
- Procedure
- 32 groups of 6
- 4 real participants and 2 confederates
- Answers given verbally
- In the consistent condition, confederates said all slides were green
- In the inconsistent condition, confederates said 24 were green and 12 were blue
- 32 groups of 6
- Results
- 8.2% agreement in consistent condition
- 32% agreeing just once
- 1.25% agreement in inconsistent condition
- 8.2% agreement in consistent condition
- Evaluation
- Gender bias, 172 female Americans so can't generalise
- Shows importance of consistency to a minority influence
- Deception of PPs (thought they were doing a colour perception test)
- Artificial task that can't represent real life so lacks external validity
- Aim
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