Unit 2; Core Studies; Moray

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  • Moray
    • Background
      • Cherry's Cocktail Party Effect: if you hear your name in another convo it draws your attention from your own
    • Aim: rigorous, empirical test of Cherry's findings
    • Pre-Test
      • Found equivalent volume for each participant
    • Experiment 1
      • Sample: undergrads & research workers
      • Procedure
        • simple word list spoken into ear as shadowed or rejected message
        • asked to remember any words from rejected list
        • recognition task of 21 words: 7 from shadow, 7 from reject, 7 similar
      • Results
        • 4.9 words recognised from shadow
        • 1.9 words recognised from reject
        • 2.6 words 'recognised' from similar list
    • Experiment 2
      • Sample 12 undergrads & research workers
      • IV: name given or not DV: frequency respondence to instruction
      • Procedure
        • 2 different passages read into each ear
        • shadowed right ear unless told otherwise
        • Some gave name (affective) some didn't (non-affective)
        • 10 tasks with dif instructions
      • Results: 20/39 affective heard; 4/36 non-affective heard
      • Conclusion: more likely to hear affective instruction
    • Experiment 3
      • Sample: 28 in  2 groups
      • IV: asked about shadow numbers DV: mean number of digits remembered
      • Procedure
        • asked to shadow message
        • number was either in shadow or reject or both
      • No significant results; numbers aren't enough to break block
    • Ethics: all kept
    • Conclusions
      • reject can't break block if attention on shadow
      • short word list can't be remembered from reject even if repeated
      • important messages can break block
      • difficult to make neutral material able to break block
    • Ethnocentrism specie specific behaviour but language could shape different people
    • Reliability & Validity
      • IR: highly controlled lab setting
      • ER: pattern found but sample to small & similar
      • IV: possible demand characteristics
      • EV: not normal in daily life
    • Debates: Usefullness
      • evidence for cocktail party effect, helps understandin
    • Summary
      • Cognitive: attention is cognitive
      • Attention: see if 'unattended' material can break barrier

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