Bar

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  • Mobile Bar
    • The bar would be available to be hired for events and festivals and private parties.
      • The bars USP is that they can specialise in factors such as cocktail classes.
    • Obviously the target market of the bar would be for people who are over the age of 18.
      • The bar would be successful for private parties such as weddings etc.
      • The business would be classed as high end.
        • This is because of the decoration and how the staff dress. The whole presentation of the bar is not basic.
        • There will be a variety of different prices of drinks on sale.
    • Other businesses may choose to hire the bar for their own events.
      • Could be commercial events or business events where they promote to other businesses.
      • The bar could also be available  to hire for local events which counties hold such as the Lincolnshire show.
      • The bar can also be towed by a car to different events such as market towns.
    • Implicaltions - Human
      • Need to ensure that there are enough staff to handle any problems which may occur.
      • There is limited space behind the bar so few staff can serve at once.
      • At an event like a wedding, it is very long hours so its important to ensure staff keep motivated and take regular breaks.
    • Physical Implications
      • Large storage space required, especially when holding drinks which are in stock before they reach the bar.
      • A lot of stock needed to provide the variety required.
    • Financial Implications
      • A lot of stock required so high amounts of money spent on the stock.
      • Staff wages would be high because of the long hours they are working
    • Personal Implications
      • Important for there to be a manager to watch over and make sure that everything is running as soothe as possible.

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