Minority influence continued
- Created by: HLOldham
- Created on: 21-11-16 00:37
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- Minority influence continued
- Hollander (1961).
- Doesn't think it is really necessary for the minority to be consistent.
- Dissenters can be influential by accumulating idiosyncrasy credits, i.e., demonstrating their competence and willingness to co-operatewith the majority to achieve a high status in the group before they start to disagree with the majority.
- Bray, Johnson and Chilstrom (1982, exp.2).
- All-male or all-female groups of 6 college students, 2 of them minority confederates.
- Task: discuss 3 proposals to cut university spending and then each participant provided an opinion rating.
- Curtail publication of the university newspaper.
- Increase tuition fees.
- Ask students to pay full price for admission to athletic events.
- Experimental conditions:
- Minority confederates disagree with rest of group on all three issues (Moscovici strategy) vs. only on the last issue (Hollander strategy).
- Minority confederates demonstrate competence by solving 2 interspersed word puzzles (Hollander strategy) vs. don't demonstrate competence.
- Main DV: participant's scale rating for the final ticket item.
- Results:
- Both Hollander's and Moscovici's strategy resulted in significant in significant influence compared to control participants who just proved a rating on the ticket issue.
- In male groups, the Hollander strategy was more successful, i.e. the minority confederates it they demonstrated competence.
- Influence didn't depend on strategy in female groups.
- Female groups were influenced overall.
- This might have been because of the less assertive style of the female confederates.
- Number of minority members
- Minority influence is most likely in small groups (6 or fewer members), particularly with a minority of 2.
- The amount of influence increases with each additional member but not in a linear fashion; each additional member increases the amount of influence to a lesser extent (ceiling effect).
- Double minorities have less influence the single minorities.
- Hollander (1961).
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