Minority Influence
- Created by: chloe pullin
- Created on: 24-11-16 05:03
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- Minority Influence
- Moscovi, Lage & Naffrechoux (1969)
- to name aloud the colour of the slide
- 4p's 2 confederates. C instructed to state that the slides were green on 1)eery 36 trials 2) 24 of 36 3) control
- Results
- consistent: 36% gave at least one green answer. 8.42% of all responses given were green
- inconsistent: no significant influence / 1.25% green responses
- control: 0.25 % green responses
- to name aloud the colour of the slide
- Factors that affect minority influence
- consistency of behavioural style is crucial for minority to have influence
- minoritys responses must be highly consistent over time ( diachronic consistency) and with each other (inter - individual / synchronic consistency)
- Majoirty must be aware of this consistency
- majority must believe that the minority consistency indicated confidence in accuracy of opinion
- minority need to adapt flexible behaviour (Nemeth, Swedlund & Kanki)
- Hollander (1961) Dissenters can be influential by accumulating idiosyncrasy credits (brownie points
- Number of minority members
- minority influence is most likely in small gorups (6 or less) with minority of 2
- The amount of influence increases with each additional member but not in a linear fashion; each additional member increases the amount of influence to a lesser extent (ceiling effect)
- similarity between minority and majority members
- single minority: a minority that only differs from majority in terms of attitudes
- double minority: a minority that differs from majority in terms of attitudes and group membership (lless influence than single)
- consistency of behavioural style is crucial for minority to have influence
- Nemeth, Swedlund & Kanki (1974)
- colour perception task, minority confederates responded in one of 5 ways
- 1) 28 repetitious green respons 2) 28 green blus repetitious response 3) green blue to 14 bightes green to 14 dimmest 4) other way around and 5) 14 green blue 14 green reandomly
- results: random: no influence correlated = 21% green responses more ingluence in any other
- colour perception task, minority confederates responded in one of 5 ways
- Bray, Johnson & Chilstorm (1982)
- all male or all femlale groups of 6b with 2 confederates
- Task@ discuss 3 propsals to cut uni spending and p's provides opinion rating 1) publcation of uni paper 2) tutution fees 3) full price to athletic events
- Experimental conditions: minority confederates disagree with rest of group on all 3 issues vs only last or Minority confederats demonstates competance by solveing world pussled vs. not
- REsults: both resulted in significan tinfluence compard to control. male groups holla
- Moscovi, Lage & Naffrechoux (1969)
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