Minority Influence
- Created by: zara.mathur
- Created on: 27-01-20 21:19
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- Minority Influence
- AO1
- Moscovici's Study
- Aim
- Investigate effects of consistent minority on majority
- Conducted a re-run of Asch's experiment but in reverse
- Placed 2 confederates with 4 genuine ps
- Ps given eye-test to ensure they weren't colourblind
- Procedure
- 36 slides which were clearly different shades of blue
- 1st part: 2 confederates answered green - consistent
- 2nd part: answered green 24, blue 12 - inconsistent
- Results
- 1: consistent - 8.42% influenced to say green, inconsistent - 1.25% green
- Conclusion
- Minorities can influence majority, not all the time - only when behaving in certain ways
- Criticism
- Lab experiment - lack eco validity
- Artifiial task, doesn't relate to real incidences
- Lab experiment - lack eco validity
- Aim
- Characteristics of a persuasive minority
- Consistency
- Unchanging in beliefs and behaviour
- Demonstrates confidence and commitment to their ideas
- E.g. gay marriage - kept trying to get it legal
- Flexibility
- Minorities must be able to show a moderate, cooperative and reasonable attitude
- Rigid and uncompromising minorities aren't successful
- Must be able to show compromise
- E.g. only allowed to smoke in certain places
- Commitment
- Sacrifice
- Shows the majority just how much they believe in its cause
- Must show resistance to social pressures and willing to make sacrifices
- E.g. Kaepernick didn't stand up during national anthem
- Consistency
- Moscovici's Study
- AO3
- Nemeth
- Minority group's influence on majority can be delayed
- Takes longer for minority group to change views of majority
- Can be some time before they see a change in the views and behaviour of the majority
- Nemeth
- AO1
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