Minority Influence

  • Created by: ZoeRanger
  • Created on: 28-11-18 10:45
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  • Minority Influence
    • Moscovici et al. (1969) - Blue-green slides
      • Findings and conclusions
        • Inconsistent minority condition: agreement fell to 1.25%
        • Control group: participants wrongly identified colour 0.25% of the time
        • Consistent minority condition: participants gave the same wrong answer on 8.42% of trials, 32% gave the same answer on at least one trial
      • Procedure
        • 6 people viewed a set of 36 blue-green slides varying in intensity, then they stated whether the slides were blue or green
        • The study had three conditions
          • A control group - no confederates
          • confederates consistently said the slides were green
          • confederates were consistent about the colour of the slides
    • A minority changes the opinions of others through internalisation
      • Flexibility - the minority should balance consistency and flexibility so they don't appear rigid
      • Commitment - helps gain attention
      • Snowball effect - the minority becomes the majority
      • Consistency - the minority's view gains more interest
    • Weaknesses
      • Applications of minority influence research are limited
      • Minority influence research often involves artificial tasks
    • Strengths
      • Research evidence shows change to minority position involves deeper thought
      • Research evidence demonstrates the importance of consistency
      • Research supports the involvement of internalisation in minority influence


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