minority influence
- Created by: IvyVega
- Created on: 23-02-18 17:33
View mindmap
- minority influence
- Explanation
- a minority changes the opinions of others through internalisation
- minority influence leads to internalisation
- both public behaviour and private beliefs are changed.
- threes processes: consistency, commitment, flexibility
- minority influence leads to internalisation
- Consistency
- Means the minority's view gains more interest
- Consistency makes others rethink their own views.
- synchronic consistency
- people in the minority are all saying the same thing
- diachronic consistency
- they've been saying the same thing for some time
- synchronic consistency
- Commitment
- Helps gain attention
- activities must create some risk to the minority to demonstrate commitment to the cause.
- Augmentation principle
- majority pay even more attention
- Augmentation principle
- flexibility
- the minority should balance consistency and flexibility so they don't appear rigid
- Nemeth argued that being consistent and repeating the same arguments and behaviours is seen as rigid and off-putting to the majority
- instead the minority should adapt their point of view and accept reasonable counter-arguments
- snowball effect
- The minority becomes the majority
- over time, more people become converted
- switch from the minority to the majority
- The more this happens, the faster the rate of conversion.
- Gradually the minority view becomes the majority and social change has occurred.
- a minority changes the opinions of others through internalisation
- Key study: moscovici et al (1969) the blue- green slides
- Procedure
- A group of six people viewed a set of 36 blue- green coloured slides varying in intensity
- then stated whether the slides were blue or green
- The study had three conditions
- confederates consistently said the slides were green
- confederates were inconsistent about the colour of the slides.
- a control group - no confederates
- A group of six people viewed a set of 36 blue- green coloured slides varying in intensity
- Findings and conclusion
- Consistent minority condition
- participants gave the same wrong answer on 8.42% of trials
- 32% gave the same answer on at least one trial
- Inconsistent minority condition
- agreement fell to 1.25%
- Control group
- participants wrongly identified colour 0.25% of the time
- Consistent minority condition
- Procedure
- Explanation
Comments
No comments have yet been made