min inf
- Created by: dvirk1
- Created on: 04-12-19 21:13
View mindmap
- Minority Influence
- Consistency
- diachronic- time
- synchronic- same message
- increases interest
- Commitment
- Augmentation Principle
- extreme activities = risk = majority attention
- Flexibility
- Nemeth argued
- required to not appear dogmatic and rigid
- Evaluation
- Research support for consistency
- Moscovici: 32% gave wrong answer when minority were consistent
- Research support for depth of thought
- Martin et al: people were less willing to change opinion if they listened to minority group first
- Artificial tasks
- Low external validity
- doesn't represent real life
- Research support for consistency
- Moscovici
- In the first part of the experiment the two confederates answered green for each of the 36 slides. They were totally consistent in their responses.
- In the second part of the experiment they answered green 24 times and blue 12 times.
- 36 blue sides
- Percentage green responses: 8.42% for consistent 1.25% for inconsistent
- Nemeth
- Flexibility and compromise
- When the consistent minority argued for a very low amount and refused to change his position, he had no effect on the majority.
- when he compromised and moved some way towards the majority position, the majority also compromised and changed their view.
- Consistency
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