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  • Memory
    • Duration
      • the length of time information can be held in STM
      • Research done by Peterson & Peterson (1959)
        • Found that Duration of info in STM is roughly 18 seconds
    • Capacity
      • The amount of information that can be stored om STM
        • Miller's magic numbers - Capacity = 7+/-2
    • Encoding
      • The way sensory input is represented in STM (e.g. Visually)
        • Baddeley (1966)
          • Found that information is Encoded Acoustically in STM


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