Memory - key studies

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  • Memory - key studies
    • Loftus & Palmer (1974)
      • 150 participants.
        • 1 minute video of a car accident.
          • Return a week later.
            • Asked about speed.
              • Asked 10 questions. "id you see any broken glass?" (There wasn't any).
      • "Smashed" or "hit" said 41 mph.
        • Yes to broken glass in the "smashed" condition.
  • Schemas.
    • Leading questions can affect the accuracy of people's memories of an event.
    • Loftus & Palmer (1974)
      • 150 participants.
        • 1 minute video of a car accident.
          • Return a week later.
            • Asked about speed.
              • Asked 10 questions. "id you see any broken glass?" (There wasn't any).
      • "Smashed" or "hit" said 41 mph.
        • Yes to broken glass in the "smashed" condition.
  • Lacks environmental validity.
    • Demand characteristics - results are skewed because of the participants' expectations about the purposes of the experiment.
    • Changed how we question witnesses.
      • Not generalisable - sample uses students.

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